Jedid writes

THE JOURNAL

Notes on styling, fit and returns.

Every figure sourced, or marked as untraceable.

Trend forecasting

The colors defining fashion through 2027: Pantone’s Cloud Dancer and WGSN’s Luminous Blue

Pantone picked white for 2026. WGSN picked blue for 2027. Here’s what Cloud Dancer and Luminous Blue actually are, and what an independent brand should do with that information.

Read more7 min read

Law & policy

France’s anti-fast-fashion law just took effect. Here’s what independent brands actually need to know.

France’s anti-fast-fashion law took effect September 1, 2026. Here’s exactly what it penalizes, who’s exempt, and what’s still coming in 2027.

Comparison

Every apparel try-on app on Shopify, with real pricing

Every apparel virtual try-on app on the Shopify App Store, with real pricing and real review counts, pulled live. Most have zero reviews. Here’s the honest picture.

OUR POSITION

We build a try-on product. We had every commercial reason to want those numbers to be true. So we went and checked them.

From the statistics audit — the piece this journal is built around.

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More from the journal

Research

Does AI try-on work on an abaya? Not yet. Here’s the research.

7 min read

How-to

Adding try-on to a Shopify store: the actual steps, and what breaks

7 min read

Law & policy

A customer uploads her photo. Here’s exactly what the law says.

8 min read

Product

Nobody buys a dress. They buy an occasion.

6 min read

Research

Google made virtual try-on free. Just not where you are — yet.

6 min read

Research

We checked every virtual try-on statistic we could find. Most of them don’t survive.

9 min read

Archive

September 2026August 2026